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Ifis Sport

The values ​​of Sport represent us,
for this reason we have decided to join forces with numerous sports realities.

Observatory on the Italian Sport System

The first edition of the Observatory on the Sport System was born from the question ‘how much is Italian sport worth’: a complex and articulated ecosystem and for this very reason capable of generating value at an economic and social level. A study that mapped the sport system and showed its evolutions with several periodic in-depth studies.

For the second edition, the Observatory adds new important pieces, through the story of the sports system throughout 2022 with the aim of providing continuity in the evaluation of trends and scenarios.

One of the highlights of the 2023 edition of the Observatory on the Italian Sport System is the analysis of the scope of major sporting events: real driving forces that involve national and supranational bodies at multiple levels and are of global interest. The two great sporting events par excellence have been reviewed: the Olympic Games and the Football World Cup, global phenomena that have repercussions on the host countries and cities at many levels.

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Data from our Sport System Observatory show that sport is not only the main driver of Italians’ social life. It is in fact a universe of small and medium-sized enterprises that every day put their professionalism and generosity at the service of the communities in which they operate, helping to spread positive values and promote healthy sports practice.

ERNESTO FÜRSTENBERG FASSIO - PRESIDENTE DI BANCA IFIS

The Observatory on the Italian Sport System

The Observatory on the Italian Sport System 2023 continues in its mission to measure the economic dimension of all the components of sport and to offer public and private decision makers fundamental data and information to take strategic decisions.

Observatory 2022

Football

Main Sponsor of U.C. Sampdoria men’s and women’s team.

Basket

Special Partner of Umana Reyer Venezia men’s and women’s team.

Official Partner of Lega Basket Serie A.

Golf

Exclusive sponsor of the youth sector of the Villa Condulmer Golf Club, of the Pro-Am tournament and of a doubles tournament.

Volley

Partner del Vero Volley Monza men’s and women’s team.

Main Jersey Sponsor of A.S.D. Volley Letojanni.

Athletics

Sponsor of Venicemarathon 2021 and 2022.

Sci

Partner of Mexican Alpine Ski Championships 2022.

The numbers of sport

102
billion€

IN ANNUAL REVENUE

3,4
%

GDP

of which11,4
billion€
POSITIVE EXTERNALITIES

2022 revenues exceed the 2019 pre-pandemic level (+6%), but the impact on GDP is slightly penalised by the effect on sports clubs of the activity restrictions in H1 2022 and the inflationary impact on production costs.

For further information

Find out more on our site.

Press release The Observatory on the Italian Sport System 2022 Market Watch