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Ifis Sport

The values of Sports represent us,
which is why we decided to link up with numerous sports entities.

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The third edition of the Observatory on the Italian Sport System certifies how the Italians’ desire for sport is increasingly a constant and entails a positive echo for both events and the practice of sport itself; the companies that operate in it see their economic weight grow and give strength to a sector that increasingly has an industrial scope, as evidenced by the revenues generated, nearly 120 billion euros.

Value and values. We wanted to propose this reading of the Italian sports ecosystem because it also represents Banca Ifis’ approach to sports: an opportunity for economic development and a tool for spreading positive values and social inclusion.

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Data from our Sport System Observatory highlight how sport represents not only the main engine of Italians’ social life. In fact, it is a universe of small and medium-sized businesses that every day put their professionalism and generosity at the service of the communities in which they operate, helping to spread positive values and promote healthy sports practice.

ERNESTO FÜRSTENBERG FASSIO - PRESIDENTE DI BANCA IFIS

The Observatory on the Italian Sport System

The Observatory on the Italian Sport System 2024 continues its mission to measure the economic dimension of all components of sport and provide public and private decision makers with data and information critical to making strategic decisions.

Football

Main Sponsor of U.C. Sampdoria men’s and women’s team.

Basket

Special Partner of Umana Reyer Venezia men’s and women’s team.

Golf

Exclusive sponsor of the youth sector of the Villa Condulmer Golf Club and of the Pro-Am tournament.

Sci

Partner of Mexican Alpine Ski Championships 2024.

The numbers of sport

120
billion€

IN ANNUAL REVENUE
(+17% vs 2022)

of which 12,2
billion€
POSITIVE EXTERNALITIES
(+ 7% vs 2022)

The 2023 growth of the Sport System is a «choral» story to which all sectors have contributed, with a champion represented by sports tourism, thanks to the growing desire for experiences that has increased attendance (+38%) and per capita spending (+19%).

For further information

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Press release Sport System Observatory - Previous Editions